Sofiia Kholmetska

Manages and optimizes multi-platform paid advertising campaigns and marketplace presence, enhancing brand visibility and lead generation for a leading technology company.

• Strategically managed and optimized multi-platform paid advertising campaigns (LinkedIn, Facebook, Quora, Reddit), significantly enhancing brand visibility and lead generation.
• Coordinated the company's activity across major industry-specific marketplaces (Clutch, G2, Capterra, Truefirms), improving brand recognition and credibility.
• Developed compelling company presentations for client pitches using Google Slides and Canva, supporting successful sales engagements.
• Collaborated with the Growth Marketing Manager to devise and implement product marketing strategies, focusing on promotion and lead generation.
• Fostered strong cross-functional relationships with sales teams, ensuring seamless alignment between marketing initiatives and sales objectives to drive revenue growth.
• Crafted press release drafts and partnership announcements, actively engaging with media outlets to enhance brand exposure and thought leadership.
• Co-led the successful launch of an open-source project, managing both technical and marketing aspects to drive community engagement and adoption.
• Authored and curated thought leadership content for the company's Medium profile, establishing the CGO as an industry authority and driving organic traffic.

Managed social media accounts and content creation, driving engagement and brand growth across multiple platforms.

• Managed and optimized social media accounts across LinkedIn, Facebook, Instagram, and Pinterest, creating engaging content that boosted brand presence.
• Designed compelling graphics and promotional materials using Canva and Figma, supporting product launches and promotional campaigns.
• Crafted and executed a LinkedIn-focused social media content plan, growing the CGO profile newsletter follower base to over 3,000+.
• Developed and distributed a monthly email newsletter to a 2,000+ audience via Mailchimp, enhancing audience engagement and communication.
• Supported the Growth Marketing Manager in planning and executing marketing strategy for company product launches, including content creation and social media campaigns.
• Coordinated the end-to-end creation of marketing assets for external events, from initial concept to final print (brochures, whitepapers, business cards).
• Assisted with the creation of brand awareness and lead generation paid campaigns on LinkedIn, contributing to measurable campaign success.
• Monitored and analyzed social media metrics to measure campaign and content success, ensuring data-driven optimization and managing website content via WordPress.

Supported marketing operations and content optimization, enhancing search engine visibility and team efficiency.

• Supported the publication of SEO-optimized articles via WordPress and YoastSEO, significantly enhancing search engine visibility and website traffic.
• Collaborated with copywriters to develop SEO-focused headlines and prepared microcontent for various marketing channels.
• Provided daily operational support to the marketing team, ensuring smooth execution and timely completion of initiatives.
• Contributed ideas and actively participated in co-creating marketing strategies during quarterly planning sessions and weekly team meetings.

Designed and produced diverse marketing assets, contributing to integrated communication campaigns and increased brand visibility.

• Designed and produced diverse marketing assets, including web designs, presentations, and social media content for key projects (DokDok, Lerni, EarlyLogic, Stanversity).
• Developed high-quality graphic materials optimized for print, ensuring consistent brand identity across all collateral.
• Collaborated with marketing teams to craft integrated communication campaigns, leading to increased brand visibility.

Provided comprehensive administrative and organizational support to executive leadership in a fast-paced energy sector environment.

• Managed complex calendars and coordinated meetings, ensuring efficient scheduling and preparation for key engagements.
• Prepared presentations, reports, and correspondence, maintaining high standards of accuracy and professionalism.
• Facilitated communication flow between departments and external stakeholders, contributing to smooth operations.
• Organized and maintained critical documents and records, enhancing accessibility and data integrity.

Contributed to marketing and promotional initiatives for a non-profit student organization focused on social entrepreneurship.

• Developed promotional materials and strategies to raise awareness for Enactus projects and initiatives.
• Collaborated with team members to execute marketing campaigns for various social impact projects.

Coordinated social impact projects within a non-profit student organization, overseeing project lifecycle and team collaboration.

• Managed project timelines and resources to achieve social impact goals and deliver project outcomes.
• Facilitated team collaboration and communication to ensure efficient project execution and problem-solving.